Running for a Cause: How Malibu Moves is Supporting PCH Safety
Introduction:
The Pacific Coast Highway (PCH) is more than just a road—it's a lifeline that connects Malibu’s stunning beaches, scenic cliffs, and vibrant communities. But over the years, this iconic highway has also become a dangerous stretch of road, with over 60 lives lost in accidents since 2011. This alarming statistic is a sobering reminder of the need for safer driving practices along PCH. In response, the City of Malibu has launched the "Cruise Malibu - Surf, Sand, Slow" campaign, a community-driven initiative aimed at promoting road safety and reducing accidents along this vital corridor.
Cruise Malibu - Surf, Sand, Slow
At the "Malibu Moves: 5K, Half Marathon & Kids Run," we’re more than just a race—we’re a movement. This year, we are proud to support the "Cruise Malibu" campaign by using our event as a platform to raise awareness and encourage our participants to become advocates for road safety. As we run, walk, and gather along PCH, we have a unique opportunity to make a difference and spread the message that safety comes first on this beloved highway.
The Importance of PCH Safety:
The Pacific Coast Highway is one of the most beautiful stretches of road in the world, offering breathtaking views of the ocean, mountains, and natural landscapes. However, it also presents significant dangers. The combination of heavy traffic, narrow lanes, sharp curves, and distracted driving has led to numerous accidents, many of them fatal. The "Cruise Malibu - Surf, Sand, Slow" campaign was created in response to these tragic incidents, with the goal of encouraging drivers to slow down, enjoy the scenery, and prioritize safety over speed.
This initiative is more than just a slogan; it’s a call to action for everyone who uses PCH, whether they’re residents, visitors, or commuters. By promoting safer driving habits, the campaign aims to protect lives and preserve the beauty and tranquility of Malibu for future generations.
Malibu Moves: Running with a Purpose:
At this year’s "Malibu Moves" event, every step we take will contribute to the "Cruise Malibu" mission. Participants will not only enjoy a run or walk along one of the most picturesque routes but also actively engage in raising awareness about the importance of road safety. The event will serve as a powerful platform to spread the word about the need to "Cruise Malibu" with caution and care.
How You Can Get Involved:
There are several ways that participants and supporters can get involved in this important cause:
Take the PCH Safety Pledge: Visit the "Cruise Malibu" website and pledge to drive safely on PCH. This simple act can have a profound impact on reducing accidents and saving lives.
Share Your Support on Social Media: Use the hashtag #CruiseMalibu to share your commitment to safe driving. Post a photo or a short video with the message, "I choose to cruise on PCH in Malibu." By spreading the word on social media, you can help raise awareness among your friends, family, and followers.
Volunteer for the Cause: Sign up to join the Cruise Malibu Action Team, which conducts outreach days at local beaches. Volunteers hand out flyers and stickers, encouraging beachgoers and commuters to take the PCH Safety Pledge. It’s a great way to get involved and make a tangible difference in your community.
Why It Matters:
Supporting the "Cruise Malibu - Surf, Sand, Slow" campaign is about more than just safer roads. It’s about preserving the beauty and tranquility of Malibu for future generations. It’s about protecting the lives of residents and visitors who cherish this coastal paradise. By participating in the "Malibu Moves" event and advocating for PCH safety, you’re helping to create a legacy of care, responsibility, and community.
As we come together for the "Malibu Moves: 5K, Half Marathon & Kids Run," let’s remember that each step we take is a step toward safer roads. By supporting the "Cruise Malibu - Surf, Sand, Slow" campaign, we’re not only enjoying a beautiful day of running but also contributing to a vital cause that impacts everyone who drives, walks, or bikes along PCH.
So, whether you’re running the 5K, challenging yourself in the half marathon, or participating with your kids, know that you’re part of something bigger. Let’s move Malibu, let’s cruise Malibu, and let’s make PCH a safer place for all.
